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Effective date: July 15, 2026
Last updated: July 15, 2026. WaarMoto is a brand of waarmoto.com, publisher of World ADV Dispatch. We take transparency about how we make money seriously, especially when it touches gear recommendations and product reviews. This page explains, in plain language, when and how we may earn money from links, codes, or partnerships mentioned on this site or in our newsletter, and what that does and does not change about our editorial coverage. If a link, code, or mention on our site or in our newsletter earns us money in any way, we disclose it here and, where practical, at the point of the specific link or mention itself. We may update this page as our business relationship. If you have any questions, email us at [email protected].
Canada's Competition Act and the Competition Bureau's guidance on influencer marketing and deceptive marketing practices, which requires clear and prominent disclosure of any material connection between an endorser and a brand.
The Ad Standards Canada Code of Advertising Standards and its Influencer Marketing Disclosure Guidelines.
The United States Federal Trade Commission (FTC) Endorsement Guides, because a meaningful share of our readers live in the United States.
Canada's Anti-Spam Legislation (CASL), when a message is a commercial electronic message.
We also publish it because it's the right thing to do. Adventure motorcycling gear is expensive, routes carry real risk, and our readers deserve to know when our judgment is influenced by anything other than our own experience.
Before we get to the mechanics, here is what we commit to:
We only recommend things we actually use, have used, or would use ourselves. If we haven't tested something, we say so.
Payment, free product, or affiliate potential never guarantees positive coverage. We reserve the right to publish negative or mixed reviews of paid or gifted items, and we routinely do.
We disclose every material connection, whether we are paid in cash, gifted product, given a discount, hosted on a trip, given early access, or offered any other benefit that a reasonable reader would want to know about.
We disclose clearly and up front — not buried at the bottom of a post or hidden in a hashtag stack.
Editorial and commercial are separated. Andrea and Keith Waara make the final call on what runs, what gets pulled, and what gets said.
We correct mistakes. If we get something wrong about a product, route, or brand — including in a sponsored piece — we update the post and note the change.
Here is how the different kinds of business relationships show up on WaarMoto, and the label you'll see next to each.
An "affiliate link" is a link that pays WaarMoto a small commission if you click through and make a purchase — for example, links to gear on Amazon, Revzilla, Twisted Throttle, Cycle Gear, Adventure Spec, or a retailer's own site.
You never pay more because of an affiliate link. The retailer covers the commission out of its normal margin.
Affiliate links do not change our opinion of a product. We include them for products we already wanted to cover.
Affiliate links appear across articles, gear round-ups, and newsletter issues.
How you'll see it:
A note near the top of any article that contains affiliate links: "This post contains affiliate links. If you buy through them, WaarMoto may earn a small commission at no cost to you."
In the newsletter: a short line above any affiliate-linked section: "Contains affiliate links."
Sometimes a brand sends us gear — a helmet, a jacket, a set of luggage, a tool — to test and consider for coverage. Sometimes we keep the item after review, sometimes we send it back, and sometimes it becomes long-term wear-testing kit.
Being gifted a product does not guarantee coverage, and does not guarantee positive coverage if we do cover it.
We will not misrepresent how long we've used something. Long-term reviews are labelled as such.
How you'll see it:
A line in the article or newsletter section: "Sample provided by [brand] for review. Opinions are our own."
If the brand also pays us or if the item is part of a broader partnership, we say so explicitly instead of using the plain "sample provided" wording.
"Sponsored content" is content that a brand has paid us to create, publish, or feature — for example, a paid article, a paid section in a newsletter issue, a paid product spotlight, or a paid ride/trip write-up.
We only accept sponsored content from brands that fit adventure motorcycling and our readers' interests.
We keep editorial control. If a brand asks us to say something we don't believe or to leave out something we think our readers should know, we will either negotiate the copy or decline the deal.
Sponsored content is clearly labelled at the top of the piece, not just at the bottom.
How you'll see it:
A prominent label at the very top of the piece: "Sponsored by [brand]" or "Paid partnership with [brand]".
In the newsletter, a labelled block: "Sponsored — [brand]", styled differently from our editorial sections.
In social posts that link to sponsored content, we include "#ad," "#sponsored," or "paid partnership" as required by Ad Standards Canada and the FTC.
Sometimes a brand, tour operator, tourism board, or event organizer covers our travel, accommodation, event entry, or other expenses in exchange for consideration of coverage.
"Consideration of coverage" means we may write about the experience — it does not mean we've agreed to write about it, or to write about it positively.
If we accept a hosted experience, we cover any incidental costs (personal riding gear, incidental meals, travel insurance) where possible so we can walk away if it isn't working.
How you'll see it:
A disclosure at the top of the piece: "WaarMoto's travel and lodging for this ride were provided by [host]. No coverage was promised and opinions are our own."
If it's a paid partnership on top of the hosting, we say that too.
This may include payment, product, discounts, or a percentage of sales via a tracked link.
How you'll see it:
A standing note in the relevant article or newsletter section: "Keith/Andrea/WaarMoto is a [Year] [Brand] ambassador."
A list of active ambassadorships and long-term partnerships is maintained on our website. See Section 7.
WaarMoto may or may not earn a commission when the code is used.
How you'll see it:
Where WaarMoto earns a commission from the code, we say so: "Use code WAARMOTO for [discount]. WaarMoto earns a small commission on purchases made with this code."
Where the code is purely a reader benefit with no revenue to us, we say so: "Use code WAARMOTO for [discount]. WaarMoto does not earn a commission on this code."
or an embargoed review copy.
How you'll see it:
A note at the top of the piece: "[Brand] provided early / embargoed / complimentary access for review. Opinions are our own."
If Keith Waara, Andrea Waara, or 2592133 Alberta Inc. holds an equity interest, a directorship, a consulting relationship, or another material business relationship with a company we cover, we will disclose that relationship prominently in the relevant piece.
You will see disclosures in every place we can reasonably put them:
At the top of any relevant article on waarmoto.com — before the main body of the post.
Inside the relevant newsletter section — above the section, not buried in the footer.
In social posts that link to affiliated or sponsored content — using standard hashtags (#ad, #sponsored, "paid partnership") in the visible part of the caption.
In video descriptions and, where appropriate, verbally or on-screen in any video content we produce.
Beside each product mention in gear round-ups, so it's clear which links are affiliate and which are not.
If you see a WaarMoto piece that talks about a brand and you're not sure whether we have a relationship with them, ask us at [email protected] and we'll answer directly.
Disclosure is a transparency tool. It is not a stamp of approval or a warning.
A disclosure does not mean the review is negative. Many of our best pieces are about products we bought ourselves.
A disclosure does not mean we love the product. Sponsored, gifted, and hosted pieces can still contain criticism.
The absence of a disclosure means we have no material connection, and any coverage reflects our unpaid editorial view.
Editorial decisions — what we cover, what we don't, and what we say about it — are made by Keith and Andrea Waara, not by advertisers.
Advertisers and sponsors do not see or approve our editorial content unless it is a sponsored piece where copy approval is contractually included, and in that case we will still disclose the arrangement.
We do not accept payment to remove a critical review or to bury coverage.
We will decline a partnership when we believe the product or service is unsafe, misleading, or a poor fit for our readers.
we keep the current version on our website rather than in this disclosure. You can find the current list at waarmoto.com/partners (or by emailing us if that page hasn't been posted yet). If a brand is not on that list but appears in our content, assume the same disclosure principles apply.
Nothing in this disclosure limits any rights you have under consumer protection law.
The Competition Act (Canada) and Competition Bureau enforcement of misleading advertising;
The Consumer Protection Act (Alberta) or the equivalent consumer protection law where you live;
The Federal Trade Commission Act (United States) and applicable state consumer protection laws;
Any other applicable advertising, consumer, or e-commerce law.
If you believe a WaarMoto post is misleading or violates any of the above, please contact us first at [email protected] so we can review and, if needed, correct it. You may also raise concerns with:
Competition Bureau Canada — competitionbureau.gc.ca
Ad Standards Canada — adstandards.ca
U.S. Federal Trade Commission — ftc.gov
If you represent a brand and would like to explore an affiliate program, a gifted product review, a sponsored piece, or an ambassadorship with WaarMoto, please email [email protected] with:
The brand and product;
What you're proposing (affiliate, gifted, sponsored, hosted, ambassador, other);
Timing and budget, if any;
Any editorial requirements you have in mind.
We'll reply with whether it fits, what we'd need editorially, and how we'd disclose the arrangement. We do not accept partnerships that:
Require us to conceal the relationship;
Require guaranteed positive coverage;
Involve products or services we consider unsafe or misleading;
Conflict with an existing partner in a way we can't reasonably manage.
We may update this disclosure from time to time to reflect new kinds of partnerships, new legal guidance, or new best practices. When we make a material change, we will:
Update the "Last updated" date at the top of this page; and
Where reasonable, note the change in a newsletter issue.
The current version always lives on waarmoto.com.
2592133 Alberta Inc., operating as WaarMoto
Email: [email protected]
WaarMoto is a brand of 2592133 Alberta Inc., Calgary, Alberta, Canada.